Subliminal furniture
Friday, December 14th, 2007After seeing my final project movie, John Maeda recommended me to take a look at designer Noam Toran’s work. Noam’s “Subliminal furniture” installation/movie from 2002 addresses the topic of seductive technology and objects in a very artsy and inspiring way. I quote:
Subliminal Furniture is a set of objects and short film which I developed in partnership with Tom Hulbert (now at Luckybite) and Stijn Ossevoort in 2002. The furniture has built-in, covert electronics which allowed you to transmit subliminal messages in your home, thereby eliminating the need for person-to-person conversation and turning everything into an autonomous form of manipulation. For example, a disgruntled wife might subliminally manipulate her husband into having sex with her, thus avoiding the need to seduce, to compliment, to arouse etc. A distopic satire of sorts…
Noam’s projects are all pretty cool. My favorite is probably Accessories/Objects for Lonely Men (2001).